About Us

The brand founder Alara Gençoğlu, who graduated from Galatasaray University Department of Business and Communication, founded the A'la Fine brand in 2020 in her workshop in the Grand Bazaar, the oldest bazaar in Istanbul. Established with the aim of adding a modern line to the family business of jewelry, this brand has attracted the attention of style and fashion editors today and has taken its place among the most admired fashion jewelry brands. This brand story, which started with a small collection in its own production workshops, continues to grow by expanding abroad. In February 2024, it opened its first branch by moving its journey that started in the Grand Bazaar to Bağdat Street, the heart of the city.